I am passionate about building businesses that matter, teaching ideas that stick, and raising my family to be generous and serve others. Powder Springs, Georgia.
"We are here to serve others. We intentionally seek out ways to be generous and look for opportunities to share the truth of God's Word."— The Black Family
I'm the CEO of Better Way Health — the number one beta-glucan brand in the country, backed by 20+ published scientific studies and 10,000+ five-star reviews.
Better Way Health was built on D2C subscribers — people who found the product, felt the difference, and kept coming back. That subscriber base is the core of everything we do. From that foundation we've expanded into two additional channels: a practitioner channel that puts BWH-85™ finished goods directly in the hands of functional medicine doctors who recommend it to their patients, and a B2B channel that licenses BWH-85™ — our trademarked ingredient — to other companies who build it into their own branded products.
I've been an entrepreneur my entire adult life. I love the messy, hard, rewarding work of building something from nothing. Putting the right people together, pointing them at a clear goal, and giving them the freedom and trust to execute. I'm technology-first driven, and genuinely energized by the people around me.
I enjoy breaking large, complex ideas into things people can actually understand. I'm not flashy — but I am clear. Clarity is what changes people.
Better Way Health is where I spend 80% of my time — and where I've put down roots. A direct-to-consumer supplement brand built on clinical science, subscriber trust, and a practitioner network that's still growing. This is the long game.
Most people have never heard of beta-glucan. That's the problem we set out to fix. Beta-1,3/1,6-D-glucan — derived from baker's yeast — is the most clinically studied immune modulator in the world, backed by over 20,000 published studies. It just never got the marketing dollars that vitamins and probiotics did.
Better Way Health was built to change that. We started direct-to-consumer, building trust one subscriber at a time — no shortcuts, no inflated claims. Just a clean product, transparent sourcing, and real results that kept people coming back.
D2C is how Better Way Health was built — and it remains our foundation. Thousands of subscribers who come back month after month because the product works. From there we've expanded into a practitioner channel — BWH-85™ finished goods recommended directly by functional medicine doctors to their patients — and a B2B channel that licenses the BWH-85™ ingredient to other companies who incorporate it into their own brands. Three channels. One ingredient. Built on trust.
"Better Way Health is a ministry that just happens to sell beta-glucan. We are here to serve others. Showcase excellence everywhere. Be transparent and provide amazing customer experiences."
Co-founded with Kenny Kim · Jiu-Jitsu changes lives. MatMade® tells the stories.
I have the privilege of training Brazilian Jiu-Jitsu with my sons Jeremiah and Josiah. Time on the mats together is something I protect. The sport builds discipline, humility, and community in ways that are hard to find anywhere else — and I want my boys to have all three.
MatMade® is co-founded with Kenny Kim — 4th degree black belt, Marietta GA — and it's so much bigger than a gym directory. It's a platform for the stories that happen on the mat. Stories of transformation, of mentorship, of people finding something they didn't know they were looking for.
A book on servant leadership — how putting others first isn't a weakness, it's the most powerful operating system for building teams, businesses, and a life worth living.
Notification list coming soon.
I've been teaching the Bible for years. Of all the audiences I've had the privilege of teaching, I am most passionate about men — and particularly fathers. A father who understands the Word and walks in it changes not just his own life, but the trajectory of generations.
A friend of mine, Rian Gittman, told me something about 20 years ago that I've never forgotten: "Just open up the Bible, start reading, and get out of the way." That has deeply shaped how I teach. My job isn't to be impressive — it's to be a clear window to what's already there. No jargon. No performance. Just the Word, made plain enough to actually land.
My faith is central to everything. I'm a husband and a father of six. My family is my most important project — and it's the one that most directly shapes how I show up everywhere else.
The book I'm writing — Others First — is the most direct expression of what I actually believe about leadership. It's drawn from years of teaching these ideas to men, and watching what happens when they take them seriously.
Whether you're a practitioner interested in beta-glucan, a builder with a question, or someone who just wants a real conversation — I'm reachable.